David Herrera

Norwegian Cruise Line Holdings (NCLH) has no plans to make adjustments in China, and NCLH China President David J. Herrera made it clear where the company stands in a speech at this week's China Cruise Shipping event in Sanya.

"The most important fact is our commitment to China," Herrera said. "We are proud that we are here today, tomorrow and throughout the future. We are committed to the Chinese market. We are excited about sales for our 2018 itineraries and we have already begun planning our 2019 itineraries."

Herrera's comments follow the news of many other cruise lines making capacity adjustments in 2018 in China. He did not make any reference to Norwegian's 2019 newbuild, which has been allocated for deployment in China.

The Norwegian Joy, built for the Chinese market, arrived in Shanghai earlier in the year and remains year-round in the market. 

Recent promotions in October and November by Norwegian in China offered free WeChat access, as well as other incentives for booking remaining 2017 inventory aboard the Joy. 

Herrera also pointed out that the company's other brands are important to its operation in China, as a group of Chinese travelers recently chartered a Regent ship for a 12-day sailing in Europe, which marked the first full-ship charter by a Chinese group for the Regent brand.

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