In March 2013, MSC Cruises launched a creative call to action with the help of video crowd sourcing player Userfarm, asking video makers to capture its unique Mediterranean spirit through short, original videos which demonstrate the company’s belief that life "shouldn’t be measured by the minutes we experience, but by the moments we enjoy.”

From the 54 entries received, MSC short-listed the 10 best and most original videos that communicate this idea, rewardingeach of the chosen video makers with 400 euros.

The selected clips have been posted to MSC’s Facebook pages and the company’s over one million MSC Facebook fans worldwideare now voting for their favourite video. Voting will close on 26 April and the winner will receivea prize of 2,000 euros.

To view the videos and to vote, please visit your local MSC Cruises facebook page: