Holland America Line has promoted Andrew Sherry to senior director, pricing and demand, reporting to Beth Bodensteiner, vice president, revenue management.

In his new role within the Pricing and Demand group, Sherry is responsible for the overall yield performance of Holland America Line’s cruise product. His team will oversee pricing promotions, as well as product training, deployment and strategic planning. Five pricing and demand managers report to Sherry.  

“Andrew has been a valuable team member over the past 10 years and this new role will enable him to make an even greater contribution,” said Bodensteiner. “He’s an effective leader and we know he’ll meet this new opportunity with enthusiasm.”

Sherry joined the product management group in February 2011 overseeing voyages and Alaska cruises. Previously he was director of planning and promotion for Alaska cruises. He has held various sales and marketing roles at the line since 2002.