The Caribbean Tourism Organization (CTO) is working with its 33-member community to create a Zagat-like rating system, according to Hugh Riley, secretary general.
“We are hell-bent on developing TVS,” said Riley at a lively panel discussion this week in New York. TVS being a Total Visitor Satisfaction index for a destination and its food, services and attractions.
“It will be a set of criteria on how a destination gets rated, and the ratings will come from people using the particular service,” added Riley.
For more from Hugh Riley, and an in-depth exclusive roundtable with the major players in the Caribbean cruise business, read the 2011 edition of the Spring Quarterly Magazine. Click here to subscribe.