Ultra-luxury Silversea Cruises today announced organizational changes to further support its overall sales and marketing objectives.
Steve Tucker has been promoted to vice president of field sales for North America. Tucker, a certified travel counselor, has 28 years of experience in the cruise industry, including over six years with Silversea during which he established an impressive track record of building solid, long-term relationships with the travel agent community. He will oversee Silversea's North American field sales network and also continue to direct national accounts from a strategic standpoint.
Linda Schultes has been promoted to associate vice president of worldwide marketing. With extensive senior-level experience in marketing, Schultes will be responsible for overseeing day-to-day worldwide marketing activities while working closely with the company's U.S. and international offices in the development, implementation and management of advertising, collateral, direct marketing and e-marketing programs.
Tracy McSorley has been promoted to director of national accounts and regional sales director for the New York/New Jersey metro area. She will have primary responsibility for maintaining key retailer relationships and expanding the national accounts program. McSorley is a seasoned cruise professional with over 18 years of industry experience. In addition to her new national accounts responsibilities, Tracy will continue in her role as regional sales director for the New York/New Jersey metro area.
Tucker and Schultes will continue reporting to Ken Watson, Silversea's executive vice president and chief operating officer. McSorley will continue to report to Steve Tucker.
"I am pleased to recognize the exceptional talents and leadership of Steve, Linda, and Tracy," said Watson. "The promotions reflect their hard work and dedication and will better position us to reach our goals. Additionally, these organizational moves are designed to further define and strengthen our North American sales force and worldwide marketing strategies, ensuring enhanced sales and marketing coordination."
Silversea Cruises is recognized as an innovator in the luxury segment, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper -- and launching in December, Silver Spirit -- all designed to offer an atmosphere of conviviality and casual elegance. With the addition of the regal expedition ship Prince Albert II, the company's itineraries encompass all seven continents.