Virgin Voyages today announced that the Scarlet Lady will feature a festival of choice in entertainment made up of bespoke intimate and authentic Events & Gigs created exclusively for Virgin Voyages with the goal of providing guests with an alternative perspective on the world and play that ignites the spirit within, according to a prepared statement.

At an event in New York, Virgin said guests wouldn’t just sit and watch shows, but instead may be asked to participate with the cast.

The company will have no traditional cruise director onboard the ship, and instead it will have a dynamic group of individuals dedicated to making “Happenings” around the ship completely epic, Virgin said, in a statement. 

From modern takes on classic stories, to interactive dance parties and off-the wall participatory acts, the experiences will break down the fourth wall and push the boundaries of traditional stage performances. 

Virgin Voyages has created The Red Room as the first transformational multi-form theater at sea. It will transform into four different configurations – including traditional Proscenium stage, to alley stage used in fashion shows, to a dance flat-floor configuration and finally a unique reverse stage setup. 

The Scarlet Lady will feature six original shows that include a soon to be announced production by award-winning producer Randy Weiner.

Sam Pinkleton & Ani Taj have created a hype music video disguised as an absurdist style dance party, called UNTITLED DANCESHOWPARTYTHING.

Phantom Folktales is a collection of song driven, micro plays throughout the ship, that seemingly appear out of thin air, and disappear just as quickly, created by PigPen Theatre Co.

Ships in the Night is an emotion-filled contemporary experience telling its story through the use of digital projection interwoven with the authenticity of the human condition, and Duel Reality examines the age-old tale of Romeo & Juliet with a modern twist featuring acrobatic storytelling. 

Never Sleep Alone is a participatory show featuring the funny, straight-talking relationship therapist, Dr. Alex Shiller, by producers Roslyn Hart and Alfredo Guenzani.

Additionally the creative development, production and installation of “happenings” that will take place throughout the ship were created by Spark Cooperative.

To add to the overall vision, Tony Award winning creative producer, Jenny Gersten, will serve as an artistic and production liaison between the core in house Virgin Voyages Entertainment team and other members of the Collective, the company said.