Princess Launches New Wine Menu

Doug Forst

Princess Cruises has launched a new wine menu, offering 50 percent more wine for a total selection of 142 wines, said the cruise line in a statement.

Princess called it the most extensive wine offering in the cruise line's history, carefully selected in partnership with Master of Wine and Master Sommelier Doug Frost. 

Frost is one of four individuals in the world to hold simultaneously the Master of Wine (MW) and Master Sommelier (MS) titles, achieving his MS in 1991 and MW in 1993. He was the second person in history to complete both exams and 25 years later his is still one of only four people in the world to have achieved both of these remarkable distinctions.

The Princess Cruises beverage team, along with Frost, established a new wine philosophy that centers on exploration, discovery and enrichment, the company said.

With quality and global diversity in mind, the new wine menu, available in the main dining rooms fleet wide, is also a value, with 30 percent of the list priced at $39 and under and 66 percent at $49 or less.

Descriptions on the list also make it easy for occasional wine drinkers to select. For example, white wines are designated as "refreshing," "light and mild," "fruity and vibrant" and "rich and textured." 

"Princess guests have a passion for culinary travel so our goal in creating this new wine menu was to find fascinating wines from some of the memorable destinations Princess visits," said Frost. "This way guests can return from shore and still experience local tastes with exciting wines at all price points. Plus, what better way to celebrate any occasion than with a special bottle of wine that can be shared with friends and loved ones on a cruise." 

The new wine list has expanded regional representations from around the world by a staggering 56 percent and adding 42 percent more grape varietals than existed previously. 

Guests who purchase the Premier Beverage Package benefit from a 25 percent discount off bottles of wine in the main dining room.

In addition to the new wine menu, Princess Cruises is rolling out six new beverage menus at The Sanctuary, Pool Deck, Wheelhouse Bar, Crooners, Explorer's Lounge and a general menu offering 13 drinks created by Master Mixologist Floyd. And, guests can enjoy 20 new high-end and exotic spirits, some of which reflect the cruise line's destinations, and 17 new international and craft beers, as well as 39 new wines by the glass, also inspired by the cruise line's itineraries. 

Cruise Industry News Email Alerts

Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

125 Ships | 264,464 Berths | $70 Billion | View

New 2019 Annual Report

CIN Annual Report

In This Edition:

2027 Projections

Global Outlook

North America

Europe

Asia/Pacific

Fleet Data

Market Reports