Celebrity Names New Head of Sales and Marketing to Asia Team

Apple WooCelebrity Cruises has appointed a new dedicated head of sales and marketing for the Asia region.

Apple Woo, a hospitality industry professional, joins the Singapore-based Asia team of Celebrity Cruises with immediate effect, according to a prepared statement.

Woo will report to Jo Rzymowska, Celebrity's recently appointed vice president and managing director, Asia.

Rzymowska added responsibility for Asia to her UK and Ireland remit for the global business at the end of 2016, and has overseen the cruise line’s second largest market for over ten years.

Rzymowska is responsible for Celebrity Cruises’ operations in China, India, Indonesia, Hong Kong, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. She leads the Singapore-based five-strong team including the new head of sales and marketing.

“Celebrity Cruises is a modern luxury brand that offers exceptional experiences for those prepared to pay more for the finer things in life. We have seen success in marketing to affluent travellers throughout Asia, and the appointment of Apple Woo underlines our commitment to further increase our investment and activities. Sailing to all seven continents alongside our diverse guests from around the world is an appealing holiday choice for our target guests. I look forward to working with Ms Woo during this exciting time of growth for Celebrity Cruises," said Rzymowska.

 

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