The Resco CRM, Loyalty and Business Intelligence systems will allow Dream Cruises to service and manage their passengers and loyalty program members, according to a recent press release from Resco.
"The system helps to broaden customer touch points, provide for seamless collection of feedback to allow for high customer engagement and satisfaction. The Resco suite is designed to be true cruise line products and the only solutions in the world to provide complete 360-degree view of the cruise customer – shore to ship and back," said Resco.
Marketing and Sales executives can quickly analyze data needed for that last minute promotion, while Finance can review data related to the costs of advertising, from customer acquisition to the impact of promotion discounts on the NPD. Call Center management can populate the CRS with customized dashboards that provide agency sales history to date, customer loyalty metrics, thus empowering the Reservations Agent at the point of contact.