One of the next major steps in the Chinese cruise market will be a significant push to send more Chinese cruise passengers outbound, on fly/cruise packages.

According to multiple sources speaking with Cruise Industry News, ships fully tailored to Chinese guests could be the next step, especially in the Mediterranean.

Cruise lines and ports are already aggressively pushing government agencies to relax visa policies for Chinese cruise passengers in Europe.

A dedicated Chinese ship would enable cruise companies to tailor the full hotel product to Chinese guests, and may make the prospect of a cruise in Europe more appealing to outbound Chinese travelers.

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