Princess Announces $450 Million Refurb Program

Stein Kruse, CEO Princess Cruises (left) and Jan Swartz, President Princess Cruises (right) joined by partners Chef Curtis Stone, Designer Candice Olson, Sleep Expert Dr. Michael Breus and Chef Ernesto Uchimura who were together to announce the Come Back New Promise.

Princess Cruises has announced The Come Back New Promise, a "$450 million multi-year product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience," according to a statement.

“The Come Back New Promise differentiates our approach to cruising and offers our guests enriching vacation experiences by connecting them with each other, nature and different cultures in a new way,” said Jan Swartz, Princess Cruises president. “Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new.’”

Recent features of The Come Back New Promise that are coming to the Princess fleet are Chef Curtis Stone's menu items and restaurant (SHARE), the new Princess Luxury Bed, The Salty Dog Gastropub and Style at Sea with TLC.

In addition there are Princess' experiences such as Chocolate Journeys, Discovery at Sea, New Original Musical Productions, Festivals of the World, the Craft Beer Series, and the Princess@Sea Messenger app.

Princess promises more announcements soon.


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