The long-awaited Costa Serena celebrated its maiden call at the Shanghai Wusongkou International Cruise Terminal today while at the same time the Italian company confirmed the Costa Fortuna would join its China-based fleet in 2016.
The launch event was attended by Buhdy Bok, President of Costa Asia, Costa Cruises Pacific & China, and distinguished guests from the local government, trade partners and media.
Costa Serena’s arrival iincreases capacity in the region by 74 percent, satisfying the rapidly growing demand and further remaining as a leader in Chinese market.
“The addition of Costa Serena reinforces Costa Cruises’ leadership position in China’s fast-growing cruise market. After 9 years of successful operations and explicit support and encouragement from the Chinese government, Costa Cruises will continue to expand its offerings and satisfy the demands of the China market, ” said Michael Thamm, CEO of Costa Crociere S.p.A.
Buhdy Bok, President of Costa Asia, Costa Cruises Pacific & China, stated: “Costa Serena brings a taste of Italy tailored to maximize the luxury for our Chinese guests. Our success in China has come from expanding on the enjoyment of our guests onboard. The support from our prominent partners and local authorities here in Shanghai has been instrumental to our incomparable growth and we are grateful for their invaluable assistance.”
Today's celebration follows Buhdy Bok’s official announcement on the addition of a new cruise ship to the China fleet by April, 2016. Costa Fortuna will be the 4th ship of Costa’s investment plan in China, further increasing capacity by 38% in 2016.