BMT Designers & Planners Inc, a subsidiary of BMT Group Ltd, is aiding the ecotourism industry with a new guide to help avid whale watchers identify Shamu from Moby Dick.

The burgeoning whale watching industry now accounts for over a $1 billion a year in global tourism revenues with excursions and tours in 87 countries, growing over 12% year on year.  But tourists sometimes struggle to identify the different species of whale, and that is where BMT can help.

BMT has identified an unfulfilled consumer need and devoted research funding to create an educational and entertaining whale identification kit, known as the ‘BMT Whale Wheel’.

“We are very excited about this brand new product.  Our market research indicated that the design of the BMT Whale Wheel is unique; and there are no similar products like this currently on the market.  We strongly believe that the BMT Whale Wheel will bring educational and environmental benefits to meet the expanding public interest in whales and ensure the future of these amazing marine animals.” said Mike Hicks, Vice President of the Environmental Division at BMT Designers & Planners, creators of the BMT Whale Wheel,

The BMT Whale Wheel describes the features, size, location, and season information for ten North American whale species.  It helps to identify species of the marine mammal by showing detailed illustrations of fluke, spout and fin characteristics – all tell tale signs of whale species.

It also provides whale sighting information and hotline phone numbers for U.S. and Canadian organizations.  The BMT Whale Wheel is waterproof, sturdy, easy to use, entertaining for kids, a great educational gift, and a brand new product in the market.

Designed to enhance the experience of whale watching activities, the BMT Whale Wheel will be offered to whale watching tour companies, cruise lines, aquariums, sea parks, schools, and gift shops on a wholesale basis.   More product details and purchasing instructions are available online at

BMT Designers & Planners is a maritime service and consulting company with over 50 years’ experience in the marine industry.  It is now expanding its extensive knowledge of the seas into environmental educational products.  The BMT Whale Wheel is the first in the line of many new products that BMT will be producing such as the BMT Dolphin Wheel and other marine animal wheels.