Silversea Cruises today announced the appointment of two new area sales directors to cover key regions. Dave Socha has joined to cover central California, parts of Southern California, Nevada and Utah, and Bob Tolster will be responsible for New England, Long Island and a portion of New York City.

"I'm very pleased to welcome Dave and Bob to the Silversea team," said Kristian Anderson, Silversea's vice president of sales for North America. "They are joining the most energetic, responsive and productive sales team in the industry. Their broad range of experience and accomplishments in the travel sector is going to be a tremendous asset to Silversea and our travel agent partners as we continue to drive new business in these important markets."

Dave Socha is based in Southern California and joins Silversea from Windstar Cruises, where he was the western regional sales manager. His extensive background in the travel industry includes eight years with Oceania Cruises as a regional sales director. He has also held sales positions with Club Med and The Hertz Corporation. He reports to Nancy Gonzales, regional sales director for the western region.

Based in New York, Bob Tolster reports to Kris Emery, regional sales director for the eastern region. He comes to Silversea with over eight years' sales experience working at Royal Caribbean International, most recently as the business development manager for Long Island. He is a director-affiliate on the executive board of Travel Agents of Suffolk County (New York).