Costa Crociere S.p.A. has promoted Buhdy Bok to senior vice president Pacific Asia and China.

"Buhdy Bok's promotion is both recognition of his valuable work to date and further confirmation of the importance of China and Asia to Costa," said Michael Thamm, CEO of Costa Crociere S.p.A. "Costa entered Asia as the market pioneer in 2006, promoting a new holiday concept and creating the local cruise market, where we are the leader. I am sure that under Buhdy's guidance we will further grow and catch the opportunities that lie ahead."

Costa named Bok vice president China in May 2011. Since January 2012, his role has been expanded to cover the rest of the Asia-Pacific region.

Before coming to Costa, Bok spent 15 years at Singapore Airlines, where he held a number of positions at the company's head office in Singapore and abroad. He holds an accountancy degree from Nanyang Technological University in Singapore and a law degree from University of London. He also holds a Master of Business Administration degree from Duke University in the United States.