Springmann was appointed vice president in August 2007. Prior to that Springmann served as director, North America and Caribbean marketing for Holland America Line with overall development, pricing, marketing and communications responsibility for the company’s products in the Caribbean, Canada/New England, Mexico, Hawaii, the Panama Canal as well as all holiday sailings.
Springmann has more than 20 years of cruise industry experience, as director of market planning at Princess Cruises, product manager for Holland America Line’s Alaska cruises and marketing director of Gray Line of Alaska.
A native of Salem, Ore., Springmann received her bachelor degree from Willamette University. She serves on the board of the Seattle Aquarium.