MSC Cruises has appointed Barbara Muckermann as Head of its Corporate Marketing Office. Muckermann is an experienced professional with more than 15 years of experience in branding, communication, sales and marketing. She has held various top positions in leading companies from cruising to luxury retail. Based in Geneva, she will report to Pierfrancesco Vago, MSC Cruises CEO, and will be responsible for the overall marketing and communication activities of the company.
Pierfrancesco Vago, MSC Cruises CEO, further said: "Our company has grown exponentially over the last five years turning into the second largest European Cruise line. We are confident this new appointment will further enhance MSC Cruises' leading positioning within the world’s cruise industry."