Travel Weekly, the most influential news resource in the travel industry, has recognized Norwegian Cruise Line (“NCL”) with five gold and two silver 2008 Magellan Awards in the Cruise Ship/Suite Design and Advertising/Marketing categories. Awarding NCL more gold awards than any other cruise line, Travel Weekly features NCL in the September 29, 2008 issue that includes a special section devoted to the most exciting and innovative work being done in the travel industry today.
NCL received a gold Magellan Award in the Cruise Ship/Suite Design category for its Garden and Courtyard Villas, these super-exclusive 5,000 square foot villas pamper guests with spacious rooms, sprawling bathrooms, endless views from walls of windows and private two-level outdoor gardens with hot tubs. NCL also received gold awards in the Advertising/Marketing category for a variety of marketing activities, including Norwegian Gem’s “It Girl” campaign, NCL’s brand print advertising, as well as its print advertising for the Partnership 2.0 initiative and the “Pity the Procrastinator” marketing promotion. In addition, NCL earned two silver awards for its print advertising featuring its European itineraries on Norwegian Gem and Norwegian Jade, as well as its Hawai`i itineraries on Pride of America.
The Travel Weekly Magellan Awards are designed to honor the best in the travel industry and the professionals behind it all. The awards recognize a broad range of industry segments including hotels and resorts, travel destinations, cruise lines, online travel, airlines and airports, travel agents and agencies and car rental companies. The judging panel comprised top travel industry professionals such as Peter Greenberg, travel editor; Bob Dickinson, former CEO of Carnival Cruise Lines; Patricia Schultz, author of 1,000 Places to See Before You Die; Ian Schrager, chairman and CEO of Ian Schrager Company; Bill Fischer, president of Fischer Travel Enterprises; and Lalia Rach, associate dean and HVS International Chair for New York University.