Beth BodensteinerBeth Bodensteiner has been promoted to senior vice president, revenue management for Holland America Line. In this capacity, Bodensteiner will lead the development and execution of all revenue management programs and initiatives that support Holland America Line’s revenue goals.

She will report directly to Orlando Ashford, president of Holland America Line.

“Since joining the company more than a decade ago Beth has consistently demonstrated a level of professionalism and expertise that have been instrumental in the company’s planning and decision making,” said Ashford. “This promotion recognizes not only her vast contributions, but also the great dedication and leadership she has shown in our efforts to achieve financial goals.”

Bodensteiner previously was Holland America Line’s vice president of revenue management and product marketing. Prior to that she was director, cruise marketing for voyages, as well as director, cruise marketing for Caribbean and North America.

Before joining Holland America Line in 2003 in the marketing department, Bodensteiner worked as a program manager with Zebra Hill Marketing in Bellevue, Wash. She holds a bachelor of arts in English from the University of Washington.