Norwegian Cruise Line announced today that the company’s revolutionary smart phone application, “Norwegian iConcierge” is now available on board the line’s newest ship, Norwegian Getaway. Norwegian iConcierge has previously been activated on Norwegian Getaway’s sister ship Norwegian Breakaway, as well as on Norwegian Epic, and will roll out to additional vessels in the fleet by the end of 2014.

In partnership with Allin Interactive, Norwegian’s exclusive application allows guests to create a highly-customized vacation experience by providing interactive access to Norwegian Getaway’s onboard guest information and service systems during their cruise, via the guest wifi network onboard, based on Allin’s DigiMobile™ platform.

“Norwegian iConcierge app has been extremely popular among guests on Norwegian Epic and Norwegian Breakaway,” said Kevin Sheehan, Norwegian’s chief executive officer. “We are excited that those sailing on Miami’s Ultimate Ship can now take advantage of all of the features included in this incredible technology.”

Guests who download the free application are able to conveniently interact with Norwegian Getaway’s systems from anywhere on board using their smart phone to make shore excursion, box office and dining reservations, view the ship’s Freestyle Daily activity guide and review their folio activity all from the palm of their hand. In addition, Norwegian iConcierge offers guests the ability to easily find and communicate with fellow cruisers. Guests who have the application installed on their SIP capable smart phones will be able to make and send unlimited calls and messages to each other while on board for a nominal fee.

“We are very pleased to announce the activation of Norwegian iConcierge on Norwegian Getaway, which shows Norwegian Cruise Line’s continued commitment to aggressively deploy innovative technology across multiple ships,” stated Brian Blair, President of Allin Interactive.“We are happy that our DigiHD™ ITV and DigiMobile solutions are both part of the guest-facing experience on these groundbreaking vessels, and we look forward to further deployments across Norwegian Cruise Line’s fleet later this year.”

The Norwegian iConcierge app also features new ship-to-shore and shore-to-ship calling capabilities using a dedicated 1-800-number.  For a low per minute rate, guests can now make and receive calls while onboard via the app.

Norwegian iConcierge is a free download and available through Apple, Android and Windows7 smart phone application stores. Norwegian is the first cruise line to implement this innovative technology across multiple ships, continuing the line’s history of innovation and elevating the guest experience.

Norwegian Getaway is currently sailing year-round from Miami. As Miami’s ultimate ship, Norwegian Getaway embodies the essence of her tropical hometown with hull artwork by Miami’s own David “LEBO” Le Batard, which features a whimsical mermaid holding the sun above the waves. On board, Norwegian Getaway dazzles guests with the excitement of 678 Ocean Place and The Waterfront, a variety of interconnected indoor and outdoor venues on three dynamic decks that creates a multiplex of dining, activities and more and enhances guests’ connection with the ocean.