Page 7 - CIN 2019 European Report
P. 7

}EUROPEAN MARKET

‘Shortage of Supply’                                                TUI said its business was benefitting from continued
                                                                  strong market demand, and its new capacity is arriving at
  TUI Group’s cruise business accounts for 25 percent             the “right time” after being ordered several years ago.
of EBITA for the company and TUI noted strong earnings
for the first half of 2018 were being driven by a “shortage         At TUI Cruises, the young fleet offers low fuel
of cruise ship supply,” in an investor presentation hosted        consumption, while an overall strategy is focusing on yield
aboard the new Mein Schiff 1.                                     and its distinct market segment, serving the premium
                                                                  market in Germany. The average passenger age is just
  The company noted that European cruise source                   over 55 and the line accounts for 24 percent of the German
markets were growing quickly, but still underpenetrated,          cruise market by revenue, according to the company. ¾
and said additional cruise ship orders for TUI Cruises were
likely.

                                                                         TUI is on an aggressive growth track.

Capacity Up                                                       2018   1.5%

WITH another new ship this year, TUI Cruises is projected                      2.0%
                                                                                      2.8%
to carry over half a million passengers for the first time ever,
                                                                  24.5%        10.6%
with capacity expected to grow 12.7 percent year-over-year                          11.8%

according to the 2018-2019 Cruise Industry News Annual
Report. ¾

                                                                                            Caribbean

                                                                  24.4%  22.4%

The Mein Schiff 3

                                                                  Cruise Industry News: 2019 European Regional Report          39
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