Page 3 - CIN 2019 European Report
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}EUROPEAN MARKET
The Costa Magica and Queen Elizabeth
Dynamic Expansion
THE European cruise operators will see an estimated 13.3 per- Potential
cent capacity growth in 2019, with an 11.5 percent increase fol- The population of all of Europe, including Russia, is about
lowing in 2020, and then slowing to a more moderate 9.4 percent
in 2021. 740 million, but they are divided over several national markets,
with different cultures and languages, and not necessarily shar-
This growth forecast is for ships that the European brands are ing the same vacation-style preference, and demographically
primarily dedicating to European markets. In addition will be and economically not necessarily within cruise market targets.
sourcing of European passengers for North American brands op-
erating in Europe. If the market is narrowed to Western Europe, which may be
more realistic, the population is about 400 million, somewhat
In real numbers it means that European brands must generate larger than the United States, but so far generating far fewer
some 8.3 million passengers for the European brands this year cruise passengers.
and 14.0 million by 2027.
By comparison, Spain reported 82 million tourist arrivals for
While a tall order, it is not impossible compared to the devel- 2017, France 60 million and Italy 31 million.
opment of the North American market. The keys are the same:
communicating the high value proposition and guest satisfac- And the latest numbers available from the Office for National
tion, and finding ways to tap the potential. Statistics for the UK show 45 million holiday trips in 2016 (an-
other 25 million trips for business, to visit friends or for other
4 Cruise Industry News: 2019 European Regional Report
