Page 35 - 2026 CIN Luxury Market Report

Luxury Market Luxury Market

Anna Nash,
CEO

We stay true to the art of listening. When we
launched the brand there was a white space in the
market, and we continue to listen to trade partners
Anna Nash, CEO
and our guests.

of exploration, well-being and discov- Nash said Explora’s guests have dis-
ery at sea. That partnership should also posable income but don’t have time,
help appeal to a new demographic of meaning they are opting for shorter voy-
guests. age as most are what she called working
professionals.
service level “We want to give them back that time
Nash, who came to Explora from an and make sure the service is attentive,”
ultra-luxury hotel background, said she she explained. “There are no lines.”
was very focused on hospitality and ser-
space in the market, and we continue to vice delivery. DiFFerent aPProacH
listen to trade partners and our guests.” “It’s anticipatory, friendly and feels Key source markets are everywhere
As part of a family-owned company, welcoming. That moves us away from there are luxury travelers, Nash said.
Explora can be agile and make any the legacy space and into the ultra-luxury “We have benefited from the back-
changes quickly, Nash said. floating five-star hotel space,” she said. bone of MSC as we are able to go to
“Being part of the MSC Group is one Onboard, there is no set dining time market more quickly in (regional mar-
of our key strengths; we are European and no main dining room. kets),” she said.
and that is a differentiator. We have a Calling it culinary excellence Nash Key source markets include North
European sensitivity, a bit of a subtle said guests can choose from six restau- America and the UK and Germany in
elegance with a curated design and a big rants and 12 bars and lounges. Europe, while Australia is doing well
focus on gastronomy.” “Each of them feel like they can be and there is growth from Brazil and the
Jannik Sinner was named the com- your favorite restaurant on land. Sakura, Benelux countries, she explained.
pany’s global ambassador in 2025, as for example, feels like you are in a tea “Onboard you will feel a richness of
the tennis star and Explora share values house in Kyoto.” this multitude of nationalities with 

Cruise Industry News: 2026 Luxury Market Report 173