Page 33 - 2026 CIN Luxury Market Report

Luxury Market Luxury Market

 The Seven Seas Splendour

for the Oceania brand. As we purposely built ships for the
brand, starting in 2011, we really changed the dynamics of
what Oceania is. Those ships are truly luxury ships,” he said.
“They are larger than what people that have been in the We have the best of both worlds to
industry for a long time think of luxury ships. They are 1,250 satisfy those luxury customers looking
guest ships. Everything from top to bottom from a hardware for experiences across the globe.
standpoint, from cuisine, service levels, the entire thing is a
truly luxury experience. We are leaning into that,” he con-
tinued.
“The R-class ships were beautiful ships but weren’t built “The one thing with Oceania, if you think of Allura, 72
as luxury ships. To be a luxury brand you have to have the percent of her staterooms are standard veranda. Whereas
hardware. We’re delivering a luxury experience now. The ships Regent is all-suite, all-balcony. That is the major difference.
are beautiful but the entry-level staterooms on the original “All ships have large suites on them. It’s about who’s look-
Oceania ships are only 216 square feet so we just don’t have ing for that unique experience. Oceania includes base items,
the space that we have on our purpose-built ships.” it doesn’t include everything. We’ll give a credit for shore
In addition, there will be no more children aboard as Ocea- excursions or a base beverage package, whereas with Regent,
nia is transitioning to an adults-only product. Montague said we cover everything.
there were very few kids aboard anyway. “We have the best of both worlds to satisfy those luxury
“We wanted to highlight it was for like-minded adults,” customers looking for experiences across the globe.”
Montague told Cruise Industry News.
Does that mean Oceania can raise ticket pricing? new class For regent
“We do have an opportunity to increase. The service we “For Regent, when we took delivery of the Explorer-class
deliver is outstanding. There are opportunities. It’s one of the ships, it upped the game where Regent is in that ultra-luxury
best values in luxury cruising. category. 

Cruise Industry News: 2026 Luxury Market Report 169