It will be 65 years to the day since the first departure from Genoa to Buenos Aires of the “Anna C.” She was carrying 768 passengers and was the first ship in the Costa fleet dedicated to passenger transport, effectively marking the beginning of the history of Costa’s grand cruises.
This is a major milestone for the Company, an eloquent testimony to a wealth of experience and tradition that is extraordinary in the global cruise industry. Throughout its history, Costa Cruises has shared happy, unforgettable moments, day after day, with millions of Guests, offering the very best every time.
Thanks to the their constant appreciation, Costa is looking ahead with great energy and renewed enthusiasm, determined to share just as many happy times in the years to come.
March 31, 2013 marks the beginning of a series of special initiatives that the Company will be launching throughout the year.
The 65th anniversary will be celebrated in style on all 14 ships in the fleet, all over the world, whether it’s in the Mediterranean, Asia, the Caribbean, South America or the Emirates and Oman. On board there will be a string of special 65th anniversary events and activities arranged for Guests – cocktail parties, special shows, gala dinners, commemorative postcards and souvenir photos. Some of the ports where Costa’s ships will be calling that day, from Buenos Aires to Shanghai, will be decked out with festive anniversary decorations.
The celebrations marking the event will also involve all the Company’s employees, its partner organizations and the local community in Genoa, the city where Costa is headquartered.
To mark the occasion, the Company is offering past Clients and new Clients alike unique opportunities to go on a Costa cruise with exceptional “special anniversary” offers.
Costa is also running a major international advertising campaign, mainly in the press, featuring a slogan stressing the close ties that have linked the Company to its Clients for some 65 years now: “Since 1948, always with you, better than ever.”
Other initiatives marking this important anniversary have been scheduled for the rest of 2013.