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EXPEDITION MARKET
ADVENTURE CANADA
‘Close to Capacity’
“Our heart and soul is Arctic Canada and Newfoundland
and Labrador,” said Cedar Bradley-Swan, president and
CEO of Adventure Canada.
Sailing the Ocean Endeavor seasonally, business was
looking good for the 2018 program when speaking to Cruise
Industry News in early April.
Cedar Bradley-Swan, president and CEO
“We are pretty close to capacity. We are at 91 percent for
the coming summer and turning folks to 2019 and 2020,
which is amazing,” she said.
62 Cruise Industry News: 2018 Expedition Market Report
“Our client base is not top of the line
luxury. They want comfort and quality,
but they don’t necessarily need butler
service with a balcony.”
The vessel does branch out from Canada a bit; this summer
the program starts in Scotland in June before two Iceland cir-
cumnavigations, where the company has sub-chartered half
its capacity to IcelandPro Travel, which will provide local
guides and partners on the sailings.
After that the ship heads to Greenland and the Canadian
Arctic, including two 16-day trips, in and out of the North-
west Passage. Using a trio of charter planes, the company
flies passengers, supplies and food to the ship.
2019
New for 2019, Adventure Canada will take full ownership
of its Iceland program and also returns to Ireland for a cir-
cumnavigation cruise.
There’s also a voyage touching the southernmost tip of
Greenland, visiting Prince Christian Sound and the Cape
Farewell Archipelago, where Bradley-Swan is hoping for a
lot of ice.
“We love the sense of exploration,” she said.
Sixty-five percent of passengers are sourced in Canada,
and 25 to 30 percent in the Untied States. There’s also
growth in Australia, Bradley-Swan noted, and strong figures
from travel agents.
“Five years ago we would have been doing under 10 per-
cent through agents and wholesalers, and now that is 35 per-
The Ocean
Endeavour