Page 32 - 2025 Expedition Report

EXPEDITION
Market

HERITAGE

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Expedition
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The Heritage
Adventurer
Essence
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Aaron Russ,
commercial
director

try News. “We are not a cruise line that decided to put some
zodiacs on a luxury ship.”
Sailing its Antarctica program from New Zealand, the
company has a different deployment strategy as opposed to
its peers, which mainly leave from Argentina and Chile and
head toward the Antarctica Peninsula. Heritage takes it one
step further with longer voyages.

mong the highlights at Heritage Expeditions are two
A28-day Ross Sea voyages early next year and a new IT’S FAIR TO SAY THE GLOBAL
cherry blossom expedition departing in late March in 2026
on the Heritage Adventurer, which is the former Hanseatic. MARKET HAS SEEN
“That is based on responding to customer requests and OVERCAPACITY IN THE LAST
demand, and we are pretty excited about it,” said Aaron Russ, COUPLE OF YEARS AND THERE IS
commercial director of the family-owned New Zealand-based CERTAINLY A REORGANIZATION
company.
“We believe in the luxury of the experience, which is fo- GOING ON.
cused on the destination, time in the destination and quality
of the expedition team. In many ways that is the embodiment Sailing from New Zealand also brings a competitive ad-
of the true spirit of expedition ships,” he told Cruise Indus- vantage along with some risks.

230 Cruise Industry News: 2025 Expedition Market Report