Page 31 - 2025 Expedition Report

EXPEDITION
Market

Natalya Leahy,
CEO

Fundamentals
Named CEO effective Jan. 1 of this year, Leahy said that
there are three fundamentals that differentiate Lindblad in the
expedition cruise segment.
“Sven-Olof Lindblad’s father (Lars-Eric) pioneered this
business, and not only did they start the company, they have
amassed the most expertise in expedition travel, and that is hard
to build or replicate. That is a really important differentiator.
“Secondly is our National Geographic partnership. It is a
fully integrated partnership which provides National Geo-
graphic explorers, photographers and naturalists. That is really
meaningful when it comes to the onboard experience.
“Third is our ability to execute expeditions. Visiting the
ships when I first started, I was so impressed by the agility
of the synchronized coordination between deck and engine
officers, the expedition teams and the hotel managers. To-
gether, the way they orchestrate seamlessly truly maximizes
the experience for the guests.”
She said the ships were able to do as many as four landings a
day where most other companies are happy if they can do two. 

WE ARE GUEST CENTRIC.
expedition cruises, safaris, bear camp in Alaska, polar bear EVERYTHING THIS COMPANY HAS
tours, bicycling adventures, or walking tours in places like
Cuba or Morocco and have in-depth cultural experiences. EVER DONE HAS BEEN CENTERED
She said the guest profile is similar although there is a AROUND PROVIDING THE MOST
range of ages. AMAZING EXPERIENCES FOR OUR
The brands include National Geographic-Lindblad Expeditions,
Natural Habitat Adventures, Thomson Safaris, DuVine Cycling + GUESTS, AND THAT WILL
Adventure Company, Classic Journeys and Off the Beaten Path. CONTINUE.

Cruise Industry News: 2025 Expedition Market Report 185