Page 22 - 2019 Cruise Industry News Annual Report

EUROPEAN CRUISE BRANDS

BY MARKET SHARE – 2018

(Market segment, cruise line and cruise line’s share of market.)

Company Ships Berths Capacity Market Share
MSC 14 41,340
Costa 10 25,442 1,958,560 42.9%
AIDA 13 30,212
Pullmantur 4 1,104,376 24.2%
Phoenix Reisen 4 7,358
Contemporary Others 4 3,054 1,002,882 22.0%
Market: Total: 49 2,022
109,428 389,894 8.5%

54,294 1.2%

58,238 1.2%

4,568,244 100%

Company Ships Berths Capacity Market Share
P&O 7 17,311
TUI 6 14,784 548,832 38.4%
Cunard Line 3 6,712
Fred. Olsen 4 3,915 511,854 35.8%
Saga 2 1,200
Premium Market: Rivages du Monde 1 212,112 14.8%
Total: 550
23 44,472 119,825 8.4%

31,350 2.2%

4,400 0.4%

1,428,373 100%

Company Ships Berths Capacity Market Share
Marella 6 9,420
Celestyal 3 3,814 377,062 44.0%
Cruise and Maritime 5 4,590
Mano 1 1,000 275,614 32.2%
etstur 1 1,000
Budget Market: Abou Merhi 1 300 120,460 14.1%
Total: 17 20,124
44,000 5.1%

30,000 3.5%

9,000 1.1%

856,136 100%

Company Ships Berths Capacity Market Share
Hapag-Lloyd 2 924
Luxury Market: Total: 2 924 27,012 100%

27,012 100%

Company Ships Berths Capacity Market Share
Hurtigruten 14 6,122
Ponant 7 1,472 387,846 82.3%
Club Med 1 392
Voyages to Antiquity 1 382 32,232 6.8%
Hapag-Lloyd 1 164
Oceanwide 2 232 16,856 3.6%
Others 6 884
Niche Market: Total*: 34 9,648 10,696 2.3%

7,132 1.5%

4,872 1.0%

11,859 2.5%

471,493 100%

*Some operators may share ships and berths, which are only included once in the total row.

Note: Europe is made up of a transnational European market, as well as several national markets. Some brands compete
on a European-level, while others are focused on national markets. Thus, a brand’s market share is indicative of its size – not
necessarily its competitive strength.

154 Cruise Industry News | 2018 – 2019 Annual Report