Page 26 - 2023 CIN Luxury Market Report
P. 26

LUXURY MARKET




              Regent


             Unrivaled Product



































                                                                                        The Seven Seas Explorer


                                                                Regent Seven Seas Cruises started the year with its
                                                              most successful promotion ever, offering reduced deposits and
                                                              two-category upgrades on staterooms, according to Andrea
                                                              DeMarco, president, who took over the job at the end of 2022.
                                                                She said Regent was concentrating on having guests em-
                                                              brace key milestones in 2023 following the pandemic, ranging
                                                              from anniversaries to honeymoons. The company will also
                                                              focus more on talking about and promoting its culinary of-
                                                              ferings aboard and ashore, she said.
                                                                “We have amazing cuisine and experiences on our brand,
                                                              and we’ve never really showcased them,” she told Cruise
                                                              Industry News, noting that research done during the pandemic
                                                              showed that guests make food and wine a key criteria item
                                                              when making decisions on a vacation.

                                                              Grandeur
                                                                Regent grows from five to six ships later this year with
                                                              the addition of another 750 berths and the new Seven Seas
                                                              Grandeur, which will be delivered from Fincantieri late in
                                                              the year and christened in Miami in December.
                                                                “There is unrivaled space aboard,” DeMarco said. “And
                          Andrea DeMarco, president           that is really important in this environment.”



             78     Cruise Industry News: 2023 Luxury Market Report
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