Page 17 - 2026 European River Report
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The A-ROSA product is targeted at
the German market.
We love to have kids and couples
travel options. For us, it’s only a onboard; that’s our business. Our all-
matter of adaptation and fine tun- inclusive concept is working well.
ing,” he added.
“Germany remains our core
market, but we are seeing steady working on our excursion program the product should be developed,”
growth in the UK. We are focused to always have something new.” said Sprunk.
on the Benelux, the U.S., Canada Sprunk pointed to the chal- The second, he said, is perspec-
and Australia. We even have a sales lenges brought by changing water tive. “We are always looking from
manager in South Africa. There levels and how the company is the perspective of our guests. We
is also interest in Scandinavia,” addressing them. are not selling a product; we are
Sprunk said. “In Rostock, we have a new- not selling a service. We are selling
He said the goal for 2026 is to building department. We are a feeling of a good running and
grow 15 percent. thinking about new ship designs, relaxing journey,” he explained.
for instance. So, innovations like “The third point is growth. We
BOOKING CADENCE shallow-draft vessels,” he added. are developing our sales teams. We
“Our guests are booking a have plans to grow and have very
bit closer to the departure date,” INTERNATIONAL GROWTH good core marketing in Germany,
Spunk continued. “They’re focused “There are three key focuses: but the potential for growth is es-
on wellness, so we have wellness We must adapt our mindset to our pecially in the international market.
offers. Then they’re looking for markets. We must be aware of So, our focus is on international
special experiences, so we are where the market is going and how growth,” Sprunk said.
26 Cruise Industry News: 2026 European River Market Report Cruise Industry News: 2026 European River Market Report 27
