Page 10 - 2026 European River Report
P. 10
VIKING
IN COMMAND
Viking and its marketing machine hold the
leadership position in Europe, and as this report
was finalized in September 2025, had just taken
delivery of another vessel for operation on
Portugal’s Douro river.
lobally, Viking has 85 riv-
er ships in operation and
Gmore coming.
The company orders multitudes
of sister ships and caters to an afflu-
ent and older American consumer.
Viking likes to point out the ef-
Torstein
Hagen, fectiveness of its direct marketing
chairman strategy.
16 Cruise Industry News: 2026 European River Market Report
