Page 4 - China Market Report
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CHINA
Chinese Market
Carnival’s Costa Xiamen charters the Legend of the Quantum of the Seas becomes
brand goes into Seas for four months. first new ship deployed to China.
China with the HNA enters cruise business with
Allegra, charter- domestic Chinese brand and second- HNA exits Carnival and AIDA announce China
ing out depar- hand, older ship. cruise programs. Norwegian commits as
tures and market, well. China is the hot new market.
becoming the scraps ship.
first major
western line to
source guests in
China on
China-based
sailings.
2006 2007 2009 2010 2011 2013 2014 2015
Royal Caribbean Costa builds capacity Carnival announces joint
opens Shanghai with Classica. venture, intention to create
office, and deploys and partner in a domestic
Legend to China for brand and eventually build
2008. ships in China.
Genting creates Dream
Cruises, a new high-end
premium brand, set to
launch with two new
ships in 2016 and 2017.
Costa adds Romantica to market. More Costa deployment as big Atlantica
moves to China year-round.
10 Cruise Industry News: 2021 China Market Report
