Page 3 - China Market Report
P. 3
TABLE OF
CONTENTS
62
Genting Cruise Lines: 64 Astro Ocean: New Entrant
Restart in Asia 66
68 ChineTsre eBonokdinsg 3 | Price Control
Market Conditions Rebound 70 The Chinese market has slowly moved away from the
71 full-ship charter business model, and now relies mainly No one wants to give up on price early as agents work together to keep
Big Ports Modernize 72 on a block and group booking system. pricing up. At this point, some agents split up their blocks to more
Kai Tak: Hoping For A 73 30-40 Days agents.
74 Average Booking Window in China
Strong Restart 4 | Differentiation 5 | Secondary Market
Same cruise, di erent travel agents. Some As the sailing date nears, some cabins
agents may specialize in speci c source mar- go unsold. Another layer of sales
kets. Each agent customizes the package – agents, known as scalpers, o er the
including di erent perks, whether it be same cruise for drastically reduced
onboard internet, speci c shore excursions prices at the last minute despite not
and/or ship transfers. controlling the inventory. Sales are
ripe on WeChat.
p
r
i
c
Agent Agent Agent Agent e
Chinese Booking Trends
1 | Group Bookings 7 | Price Drop
Passengers book cruises mainly via travel
agents, who buy up blocks of state- 6 | Shore Excursions Revenue Not wanting to lose money,
rooms. Agents arrange transportation, many travel agents will work
shore excursions and even embarkation. Perhaps most important to agents blocking last-minute deals with scalp-
staterooms have been shore excursions. Often ers, selling cabins at a deeply
2 | Four to Eight taking a hit on the ticket price, revenue is made discounted rate.
up with shopping-themed excursions in Japan.
Cruise lines have gotten away from the chartering Agents either get a fee for sending passengers
model and are now blocking out cabins to to speci c shops, or get a commission on any
between four and eight travel agencies per depar- sales. In some cases, the cruise ticket has served
ture, trying to spread risk among multiple sellers. as a loss leader for shop sales.
Chinese
Port Guide
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Building Blocks
Global Dream 76
78 Costa Firenze
China Moves
80 to Home-
grown
G84lobal OrderbooInkdustry
Limited Success
Cruise Line Ship Cost(1) Tonnage Capacity Yard Sailing Delivery
2024: 88200,000
Royal Caribbean Unnamed $1,100 64,000 5,000 Meyer Turku TBA Q2
$600 129,500
MSC Cruises Unnamed $900 205,700 1,000 Fincantieri TBA Spring
$1,200 140,000
ReadyCelebrity to DUUnnnnraammyeeddd ock $850 135,000 2,900 Chantiers de l’Atlantique TBA Fall
$750 47,000
MSC Cruises $400 161,000 5,400 ChanOtiersrdde l’eAtlranbtiqoue oTBkA TBA
$850 80,000 3,300 TBA
Norwegian Unnamed $650 Fincantieri TBA
Carnival China Unnamed 5,000 CSSC China TBA
Viking Ocean Unnamed 930 Fincantieri World TBA
TUI Cruises Unnamed 4,000 Fincantieri TBA TBA 5
Ocean Residences Njord 30C0 ruise IDnIVdustry News: 20W2o1rldChina MarkTeBtAReport
2025:
