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| The Reintroduction of Paul Gauguin Cruises |
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| Monday, 19 July 2010 |
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Paul Gauguin Cruises, operator of the highest-rated and longest continually sailing luxury cruise ship in the South Pacific, the m/s Paul Gauguin, is pleased to announce the “reintroduction” of the celebrated brand, aimed to better reflect the renewed focus on the illustrious ship that offers the utmost in luxury cruising. The Gauguin is very much an extension of French Polynesia and its people. Following a series of visioning sessions and branding exercises, Paul Gauguin Cruises is implementing new measures to communicate and educate industry leaders as well as consumers on the unique place the company holds for French Polynesia tourism. While some ships “sail upon the sea,” The Gauguin is a creature of the sea – she has been built to sail the waters of the South Pacific and is an ambassador for everything authentic and original about French Polynesia. In this light, Paul Gauguin Cruises reintroduces her identity to coincide with a vision of personal luxury that is the focus of every sailing. Paul Gauguin Cruises now utilizes the voice of French Polynesia, continuously positioning the company as an integral component of the destination itself while also evoking the feeling visitors experience when in French Polynesia. The new messaging portrays a sense of the uniqueness of Polynesian life and heritage along with the use of photography to showcase the scale and drama of the seascapes surrounding the islands and the generosity of the Polynesian people. The reintroduction will continue to foster a meaningful connection with the true luxury of the South Seas and an intimate understanding of the authentic culture of Polynesia -- the place and its people. The rebranding campaign comes at the heels of the ship’s new ownership under Pacific Beachcomber. Pacific Beachcomber has more than 25 years of experience in the French Polynesian tourism market, making the acquisition of The Gauguin a natural fit for the destination specialist. The group is the country’s largest luxury hotel and cruise operator, operating six award-winning hotels in addition to Paul Gauguin Cruises: InterContinental Tahiti Resort, InterContinental Bora Bora Le Moana Resort, InterContinental Bora Bora Resort & Thalasso Spa, InterContinental Moorea Resort and Spa, Maitai Bora Bora, and Maitai Rangiroa. |
