Page 22 - CIN Annual 2020

MAJOR CRUISE LINES
u AZAMARA
Azamara was launched by Royal Caribbean Cruises in 2007, posi-
tioned as a deluxe brand – between the premium and luxury segments
of the market. It has since been rebranded as an up-market, destination- Crociere, Cunard Line, Holland America Line, P&O Cruises (UK),
immersion driven experience.
Originally launched under the Celebrity Cruises’ umbrella, Azamara
was soon moved out as a separate brand and product identity, and with
a dedicated staff.
Azamara started with two ships, the Azamara Journey and Quest, which
were transferred from sister company Pullmantur Cruises. A third ves-
sel, the Azamara Pursuit, was acquired from P&O Cruises, and started
service in August 2018.
Richard Fain, Chairman and CEO,
Royal Caribbean Cruises
Adam Goldstein, Vice Chairman,
Royal Caribbean Cruises
Larry Pimentel, President and CEO
Carol Cabezas, COO
Michael Pawlus, Director, Strategic Itinerary
and Destination Planning
Signe Bjorndal, Director Marketing
Nils Lindstad, Director Sales and Service
Scott Daniels, Director Hotel Operations
Francisco Mallman, Manager Revenue
Mike Bush, Manager, Destination Experience
Paul Chapple, Manager Onboard Revenue
Annette Arango, Global Head of PR and Marketing
Azamara Journey: Built in 2000; 30,200 grt; 718 pax.
(ex-Blue Dream, R6)
Azamara Pursuit: Built in 2001; 30,200 grt; 708 pax.
(ex-Adonia, Royal Princess, Minerva II, R8)
Azamara Quest: Built in 2000; 30,200 grt; 708 pax.
(ex-Blue Moon, R7)
136 Cruise Industry News | 2020 Annual Report
u CARNIVAL CORPORATION
Carnival Corporation, the world’s largest cruise company, is comprised
of (in alphabetical order) AIDA Cruises, Carnival Cruise Line, Costa
P&O Cruises Australia, Princess Cruises and Seabourn Cruise Line.
Combined, these brands operate over 100 ships with about 240,000
lower berths and an annual passenger capacity of more than 12 million.
Carnival, which was launched as Carnival Cruise Lines in 1972, went
public in 1987. In 1989, Carnival acquired Holland America Line, includ-
ing Windstar Cruises. In 1992, Carnival acquired a 25 percent interest in
Seabourn Cruise Line, which was eventually increased to full ownership.
In 1997, Carnival acquired a 50 percent interest in Costa Crociere and
purchased the remaining 50 percent interest in the Italian cruise line
in 2000.
In 1998, Carnival acquired a 68 percent interest in Cunard Line, and in
1999 purchased the remaining 32 percent and simultaneously took 100
percent ownership of Seabourn.
In 2003, Carnival acquired P&O Princess Cruises, including the brands
of Princess Cruises in North America; P&O Cruises, Ocean Village
and Swan Hellenic in the British market; AIDA and A’Rosa Cruises
in the German market; and P&O Cruises in Australia. (Carnival later
sold A’Rosa; Swan Hellenic was shut down in April 2007, while the
brand name was later sold; Windstar Cruises was sold in April 2007;
and Ocean Village was phased out in 2010).
In 2007, Carnival entered into a joint venture with Spanish Orizonia
Corporation, creating a new brand, Iberocruceros, of which Carnival
held 75 percent, but later acquired full ownership. Iberocruceros was
later shut down in 2014.
In 2015, Carnival launched Fathom, a one-ship brand for social impact
travel, starting service in April 2016. Fathom ceased operations in June 2017.
Also in 2015, Carnival announced a joint venture with Chinese interests
to launch a domestic cruise brand in China. An MOA has been signed
for the construction of ships in China. In 2020, Carnival will help oper-
ate a domestic brand in China as a minority partner with China State
Shipbuilidng Corporation.
Carnival entered the Chinese market in 2006.
Carnival has new ships scheduled for delivery between the rest of 2020
and 2025 – for AIDA, Carnival, Costa, Cunard, Holland America, P&O,
Princess and Seabourn, in addition to the new Chinese venture.
continued, next page –