Page 8 - 2026 CIN Luxury Market Report

Luxury Market

 Atlas has ordered an
innovative new 400-guest
sailing ship.

New Brands,

Optimism Drive

Growth fleet of 104 luxury ships in 2026 will grow to at

least 130 by 2036.
A Luxury ships are small, generally under 1,000
guests, offer superb service and food, and often sail longer
There is no shortage of growth itineraries to places the big ships can’t go. Pricing is strong,
upwards of at least $500 per day, and often much higher,
happening in the luxury cruise while the inclusions are many. Most brands are all-inclusive
market from new ships, to ships in or close to it.
The guests are mainly affluent, older and from North Amer-
new places, to a trio of new brands ica, which is the backbone of the market and the greater cruise
industry. Going forward, that will be supported by increased
and the realigning of one company sourcing in mature cruise markets such as the UK, Germany
as a luxury cruise line. and Australia, while efforts are ongoing in other regions,
including Asia, where there is significant growth in Japan.

12 Cruise Industry News: 2026 Luxury Market Report