Page 8 - 2022 China Market Report
P. 8
CHINA
Key Brand Overview
Astro Starting up in late 2019, Astro Ocean is a new domestic
Ocean brand for the Chinese market operating the Piano Land.
Blue This new company bought the former Glory Sea but has yet
Dream to start operations.
Bohai A major ferry operator, Bohai is in the overnight cruise
Carnival market with one-ship. Expansion plans have yet to
Corporation materialize.
Carnival has a domestic presence in China with Costa.
Princess’ presence in the market has been curtailed, while
a new domestic brand in partnership with CSSC will operate
two former Costa ships, and at least two newbuilds.
18 Cruise Industry News: 2022 China Market Report
