Page 6 - 2021 CIN Luxury Market Report
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Luxury Market
The
Seabourn
Encore
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Could the luxury cruise market be
poised for a V shaped recovery? It’s not will this year, along with Seabourn, push their
out of the question, considering the tar- five-star luxury offerings into the high-yielding
get demographic of luxury cruise guests expedition cruise market.
will be the first to be vaccinated, have
been sitting at home for more than a Driving Growth
year watching wealth accumulate, and
will now want or even need to travel Despite the COVID-19 pause in service in 2020
somewhere interesting. that has continued in 2021, the luxury market has
been on a solid growth trek.
And a fleet of modern luxury ships full of like-
minded guests and adequate space-to-guest ratios, The cruise passenger has matured, while aging,
plus a highly trained and mindful crew, will be and is now willing to spend more, looking for an
there and waiting. experience outside the megaships.
With world cruises selling out in just a day, it This has driven demand, which has been satisfied
means that there is demand for high-priced voyages. by new state-of-the-art ships that have continually
pushed the product to the next level. Cabins became
There are also new cruise brands driving interest suites. Balconies became standard. One dining room
– Ritz-Carlton and Atlas Ocean Voyages this year, turned into multiple five-star dining options, and the
MSC’s dedicated luxury ships starting in 2023. itineraries continued to get more appealing, often
and Emerald in between. Plus continued pushes in mixing the big cities with unique smaller off-the-
expansion with new ships and innovative offerings beaten-path gems.
from the likes of Silversea, Seabourn, Scenic and
others. Don’t forget about Crystal either, which All-inclusive also became the standard, making
the cruise booking process and onboard revenue
situation simple for the guest, and many lines have
added business class airfare and shore excursions
into the ticket price.
10 Cruise Industry News: 2021 Luxury Market Report
