Page 24 - ​2021 CIN Luxury Market Report

Luxury Market

MSC

Rise in Demand

The Yacht Club’s private lounge has space, ambiance and a view off the top of the ship.

While cruise lines plan their return to service with reduced “The successful integration of
the Yacht Club also included the
passenger capacity and social distancing, the ship-within-a-ship high level of customer service
concept offers not only exclusivity but personal space. delivered that has been achieved
by the personality and skillsets
“We saw a rise in demand for the MSC Yacht Club as the of every guest’s butler.”
pandemic evolved ashore with some guests telling us that not
only did they want a safe and relaxing cruise holiday but one
that gave them more personal space, such as the suite size and
a dedicated area segregated from the rest of the ship with its
own pool and restaurant, as well as priority embarkation and
disembarkation,” Vice President of Global Hotel Operations
at MSC Cruises, Bernhard Stacher, told Cruise Industry News.

According to Stacher, MSC is making small alterations to
its offerings with the Yacht Club.

“We have adapted our products and services in the Yacht
Club such as customizing mini bars in suites to the guests’
requirements and having something different delivered at turn-
down each night – such as a fruit bowl, a cheese platter or a
selection of canapes,” he said.

102 Cruise Industry News: 2021 Luxury Market Report