Page 10 - China Market Report
P. 10
CHINA
Costa
Driving Demand
in 2021 “There is potential
everywhere. We are still
at a very early stage of the
development of the cruise
industry in China,” said Mario
Zanetti, chief commercial
officer of Costa Cruises and
president of Costa Group
Asia.
JD SCHWARTZ | TRIBUTE STUDIOS
The Costa Mediterranea will enter
the Chinese market in 2021.
The line’s 2021 deployment is seeing a mix up. The Costa Onboard guests can look forward to an Italian brand from
food to entertainment, but with tweaks catering to the Chinese
Venezia will trade Shanghai for Tianjin, as the brand targets market.
driving demand in the north with a new ship. The Costa Serena
will move to Shanghai and the new-to-China Costa Mediter- Other turnaround ports in China with Costa business, al-
ranea will sail from Shenzhen as well as other South China though not on a major basis, include, for example, Qingdao
homeports. and Xiamen.
56 Cruise Industry News: 2021 China Market Report
