Page 13 - 2020 China Market Report
P. 13
China
The Venezia
sails year-round
from Shanghai.
The new Venezia, built for the Chinese market, arrived in “We have reshaped
Shanghai earlier this year. She took the place of the Fortuna, our deployment
which was sent back to Europe. A second newbuild, the Firenze, with north, east and
is due to arrive in the market in December 2020 for the Italian south on offer, and
brand. keeping with our
principle of being
“Our backbone is four- and five-day cruises,” Zanetti said. accessible and
“We have six-night cruises in the holiday season and we are close to affluent
working on testing and promoting longer voyages.” and important areas
of the country.”
The Venezia’s months-long repositioning between Europe
and Asia booked well in the Chinese market, as did a previous
long South Pacific voyage on the Costa Atlantica sailing from
Tianjin.
Market
The ups and downs in China may have plateaued in 2019, as
capacity is expected to be up in 2020.
“The first thing we see is that we have new ships, and new
ships mean an improved and elevated customer experience,”
Zanetti told Cruise Industry News. “Capacity is bouncing back,
and this is a sign the market is recovering, and cruise is gaining
relevance.”
Cruise Industry News: 2020 China Market Report 49
