With the transfer of the Grand Mistral to Costa Crociere this fall, the ex-Iberocruceros tonnage will be renamed Costa neoRiviera and mark the start of a new project for the Italian brand.
Costa is set to introduce a new sub-product, according to sources familiar with the matter.
The new marketing push and product offering will focus on Costa’s smaller ships which will feature longer port calls, more overnights, and new destinations that are already being pushed as “unusual.”
