Norwegian Cruise Line has launched its new online Marketing Headquarters portal (www.partners.ncl.com) for travel partners, developed as a one-stop-shop for everything agents need to promote the cruise line. The development of the line’s Marketing Headquarters hub is part of its “Partners First” travel partner commitment, which was announced earlier this year. As part of that commitment, Norwegian allocated $16 million toward new customizable marketing tools, increased marketing support, improved communication and keeping NCL University as the most robust travel partner education site and online community in the industry.
“Norwegian understands that better marketing is the key to success for any travel agency and so we developed the Marketing Headquarters hub in order to make it easy for our partners to market our cruises and therefore increase their sales,” said Camille Olivere, Norwegian’s vice president of sales, Americas. “This new hub will now be the only place partners need to go for all their Norwegian marketing needs with everything in one place including customizable tools for our promotions.”
The new Marketing Headquarters hub provides travel partners with a large selection of tools offering the ability to completely customize professionally produced materials such as flyers, emails, banner ads and social media messages for Facebook and Twitter, as well as providing access to useful information such as itinerary guides/maps, dynamic pricing and Freestyle dining information.
The customized flyers created can either be downloaded as a PDF for free or can be added to an online shopping cart to be sent for printing at a cost to the travel partner. There is also the ability to customize emails with dynamic content such as pricing and itinerary maps, which can be sent from the email platform of the agent’s choice. In addition, travel partners may choose to upload their own email list and send their customized emails directly from the Marketing Headquarters platform for free, allowing them the ability to track recipient engagement including information like open and click-through rates.
Travel partners looking to customize group promotions, multi-destinations, or hot deals can also do so with a level of customization never seen before along with easy-to-use templates that allow them to add their own copy, group pricing, amenities, highlight a specific itinerary, and more
The Marketing Headquarters hub is an ever-evolving portal, so travel partners are encouraged to visit the site often, as there will always be new and innovative tools added such as customizable landing pages, co-op ads, videos and much more.
Travel partners can log on to Norwegian’s Marketing Headquarters by visiting www.partners.ncl.com or by logging on via the line’s travel partner site, www.BookNCL.com.