EasyCruise Sold to Hellenic Seaways

The easyCruise Life entering the port of Pireaus this past July.

After four years, easyCruise has been sold to Greek ferry operator Hellenic Seaways, which reportedly paid 9 million pounds for the brand and the 574-passenger easyCruise Life.

Stelios Haji-Ioannou founded easyCruise in 2005 targeting young passengers who could book a day or a week, with all onboard services provided at extra cost. Over the four-year period easyCruise kept changing and tuning its product, but seems not have found the right formula, making it viable as a one-ship operation.

Haji-Ioannou has at the same time invested in one of the main shareholders of Hellenic Seaways, which operates a fleet of 32 fast ferries in Greece.

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