CruiSea Creates Digital Dating Loveboat

CruiSea

A new mobile phone application allows singles to make love connections while at sea.

While the cruise industry has been eager to adapt to 21st Century technology one element hasn't changed much at all. CruiSea takes modern online dating to sea with a straightforward mobile application.

CruiSea users create a profile, mark their gender, interest and intentions, upload a photo, and browse potential partners. The app is searchable by cruise line, ship, port and date ranges. Users can also search for matches as a cruise guest or crew member. A password-protected setting allows for charter passengers to search their group exclusively.

CEO Kfir Evron, said other dating applications don't work well on cruise ships because they are GPS dependent and easily confused by a ships location and movement. “I saw there is no way to communicate onboard as you do on land.”

More than romance, the app's chat function could be useful helping crew keep in touch ship-to-ship. “This will be the next communications channel onboard,” said Evron, a former Royal Caribbean security officer.

That said, Evron recently saw firsthand a ship's engineer make a love connection using the app. “They just started clicking,” he said. “This was the first story I saw in front of my eyes.”

As of early November, CruiSea had 1,200 active users and more signing up each day, Evron said, due in part to marketing efforts in key ports and travel agencies. He said single travelers would be more likely to book a cruise if they were able to see other potential friendly faces on a ship. Miami-based CruiseSea isn't limiting its marketing to Millennials, either. An age range finder allows for searches of users 18 and up, with an emphasis on over 65.

The free app is available from the Apple App store and Google Play.

 

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