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Norwegian Cruise Line: Plastic Bottle Free By January 1

Just Water

Norwegian Cruise Line announced it will replace all single-use plastic bottles across its fleet by January 1, 2020, beginning aboard the Norwegian Encore.

The company said it is a result of its partnership with JUST Goods, Inc. 

“We are a leading company – one that is in the business of creating memorable experiences for our guests,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with JUST is one of my proudest moments as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources. While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”

The company's ships will now feature JUST, which takes an innovative approach to sourcing and packaging water.

The company focuses on an impact model, taking into consideration both how the water is sourced and packaged, according to a press release, as JUST is 100 percent spring water in a plant-based carton. The carton is made of 82 percent renewable materials – the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable.

JUST has a global presence with bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia, thus allowing the company to meet demand around the world without shipping water from a single production source. JUST takes care to use the most efficient shipping options available.

It will replace over six million single-use plastic bottles every year.

“It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet,” said JUST Goods, Inc. CEO Ira Laufer. “We created JUST to do just that – to be a better option in a category that has created a lot of the damage and continues to do so. The JUST team couldn’t be happier to now share this goal with our partner, Norwegian Cruise Line. We’re deeply appreciative of Norwegian’s commitment that’s so similar to ours – the Company is pushing the boundaries of what’s always been done because it knows we all need to do better. We’re thrilled to be taking steps in the right direction alongside NCL.”

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