Starting Monday, September 30 through Sunday, October 6, MSC Cruises will showcase its Moments campaign on the Times Square jumbo screen in Manhattan located at 1567 Broadway adjacent to TKTS and Duffy Square.

As part of a worldwide campaign that was launched in January this year, the :30 commercial reveals a series of moments that define MSC Cruises’ belief that life should not be measured by the minutes we experience, but by the moments we enjoy.

“The MSC experience has always been defined by its heritage,” said Richard Sasso, President and CEO of MSC Cruises USA. “This unique campaign truly captures the very essence of our spirit, showing how every last detail of the MSC experience, from our traditional Mediterranean hospitality to our multinational crew and our enjoyment of good food as a way of life, all reflect the region’s authenticity, warmth and humanity.” 

The successful campaign has been used on television, print, social media and as an online tool, encouraging travelers to create and share video photo albums of their own most memorable moments.

The Times Square advertisement is part of the co-marketing activities of MSC Cruises’ partnership with ArtsLab Onstage, which will bring Italian culture to the United States through two unique performances set to hit the New York City Center stage in October.

This celebration connecting the United States and Italy comes at the perfect time, as MSC Cruises’ very own Italian Diva, MSC Divina, will be setting sail for the first time from Miami this November offering alternating 7-night eastern and western Caribbean sailings.