Carnival Corporation announced the promotion of Cherry Wang to the new position of vice president of U.K. Carnival plc Cruises, the representative office for Princess Cruises and Cunard Line in China.
In this new role, she will continuously be accountable for sales, customer service and marketing in China focused on growing the Princess Cruises and Cunard Line brands throughout the region and supporting the lines’ itineraries in China. In addition, she will help to further reinforce the strong relationships for the cruise lines with government authorities, industry associations and business partners in the region.
Wang began her affiliation with the company in 2005 as general manager of the Princess Cruises and Cunard Line international sales agent group in China, Her experience equipped her with a comprehensive understanding of the brands and the Chinese market. Upon the establishment of the Carnival China offices in Shanghai, Beijing, Tianjin, Guangzhou and Chengdu, Cherry was appointed country director in 2013.
She has led the Carnival China team to launch the first Sapphire Princess Shanghai season for Princess Cruises in 2014 with high customer satisfaction. In 2015, she led the team to launch the Sapphire Princess Shanghai and Tianjin season for Princess Cruises. The fly cruises business grew significantly for Princess Cruises and Cunard Line in the region under her management. More and more Chinese guests now fly directly to join the cruise itinerary, which allows them to have more options to enjoy and explore a premium cruising experience.
“Cherry has been a tremendous asset to the continued success and growth of Carnival China,” said Anthony Kaufman, executive vice president of Princess Cruises. “Under Cherry’s leadership, we will continue to invest in the future of cruise travel and further our commitment to the China cruise market. We believe we can bring the best the world has to offer to more Chinese guests, for an unparalleled premium and international vacation experience.”
Through Wang’s leadership, Princess Cruises has been able to establish itself as a premium brand in China through the exclusive “Princess Class” experience, designed specifically for the Chinese market. Delivered by the line’s extensively trained international crew, these Princess Class enhancements enrich the travel experience of each cruise guest: authentic, classic events like the World Leaders Dinner and Traditional English Afternoon Tea; special culinary experiences such as the Lobster Grill, Ultimate Balcony Dining, and an ocean-view hot pot dinner option; and an unparalleled duty-free shopping experience, featuring leading designer brands.
In addition, Princess Cruises is expanding its China-based season with new itineraries, plus extended cruise length options and new ports to explore. In May 2016, Sapphire Princess will offer year-round itineraries from its homeport of Shanghai to destinations in Japan and Korea. Also in 2016, Golden Princess will start her first China summer season in Tianjin. In 2017, Princess Cruises will debut Majestic Princess, the first cruise ship designed and built specifically for the China market, will debut for China year-around cruising.
Wang is based in the Shanghai Carnival China headquarters office.