Lloyd’s Register (LR) has appointed Mike Robinson to the newly created role of Group Customer Strategy Director. He will guide and support the group’s businesses in designing, developing and implementing programs to meet the organization’s business objectives through customer segmentation, customer care and the effective use of key account strategies.

Robinson started at LR on September 2, 2013 and brings extensive experience and expertise from a long career with blue chip companies. He joins LR from Royal Mail Group, where he was leading Group Strategy.

Richard Sadler, CEO of LR said: “With over 60,000 clients ranging in size from SMEs to Fortune 500, our business demands that we strive to constantly improve the products and services we provide. Mike’s experience of working both with and for companies large and small will help us build on our current relationships so that we continue our global growth and continually improve how we serve our clients.”

Of his appointment, Robinson said: “LR is a fascinating company with a proud history and I am thrilled to be joining a business that is growing quickly and has a clear commitment to its customers. The company is committed to significant future expansion and I am looking forward to helping the business grow organically by providing clear commercial leadership and a passion for customer service.”

Previously, Robinson ran his own commercial strategy consultancy after holding commercial director roles with Marconi, Argogroup and Philips Electronics. He has an MBA from Henley Management College, and graduated from University College, Cardiff with a BSc (Joint Hons) in Electrical and Electronic Engineering.